[laughs]

So you would think that they would have that about them, but some of this...

I, I just don't know what it is with Real Madrid at the minute.

It just seems to me that they have this attitude where when things aren't going their way, it, it's kind of like, "I'm taking my ball home.

I don't want to play anymore." And they give up far too easily.

Whereas you look at the polar opposite of that, you know, you look at the game for Barcelona on Saturday, even when they went behind, it didn't feel like they were looking for an excuse.

It felt like they were just gonna get their head back down and crack on with it, knowing that if we produce what we need to do, then we'll get the result that we need.

Mm

And I'm pretty stunned that they didn't bring in another defender knowing that Champions League football is back this season and some of the attackers they're going to come up against might cause some issues but yeah let's move on from Betis let's actually go to Malaga because when I was looking through the list of spending this summer in La Liga Malaga were very much near the bottom and that's despite coming up as the promoted team but you'll know better than anyone they came up on the roots of their academy and their whole starting 11 kind of being Spanish and yeah they're not a club they're not taking the dayport route of you know filling their squad with big names they're they're going the way of playing their own way so how do you see Malaga's business and how do you see this season going

I think the thing we all need to remember when it comes to Malaga is how hamstrung they are off the pitch when it comes to the ownership.

So again, unlike Depor, whose story is that a banker basically turned all the debt that they had into equity and essentially took over the club, put execs in place, et cetera, et cetera, and I want to make a good go of it.

Malaga is very much still in a purgatory at the moment.

They've still got Jose Moria Munoz, who is the co-appointed administrator.

They've still got issues with Altani when it comes to him refusing to come and face trial, refusing to even sell the club.

There was a couple of interested investors, such as FSG and the Qatari Sports Investment Group as well, who own PSG.

So what do you think happens to Valencia this season? Do you see Corberan lasting the season? Do you see Valencia being in a relegation battle? Or do you see it improving?

Yeah

...

when it goes out as, let's call it, formal advertising.

But I, I, I'll give you one example of where this worked on so many levels as well.

We did a campaign for the RNLI, which was, um, uh, only, only live when the weather was bright, which obviously in the UK is not guaranteed even through the summer.

Um, and this was a campaign called Float to Live, and the poster was, um, it was digitally enabled in locations of, uh, of course at sunny times, but near beaches, uh, in the United Kingdom.

And the one great success story was that because, um, there was a lady who'd read this poster, and it gave you the s- three simple maneuvers that you do to save somebody who's in trouble.

It's like picking your favorite child, isn't it? [laughs]

It's, it's actual big physical stuff.

Yeah.

So, um, in, in the case this year, obviously Esteban's, uh, been driving for, for several years now, uh, and spent a long time with that with, with one particular team.

So he had a, a lot of an opportunity to, to narrow everything down exactly to how, how he wanted it.

Um, so he's, he's got some, some very clear ideas of, um, what he's used to, what he needs, what he, what he wants.Um, Ollie obviously did some, uh, did, uh, two races with us last year, uh, and had, uh, a race with Ferrari as well, and was part of the Ferrari program prior to, uh, to signing with us.

So, um, he's also got a lot of experience, um, of how Ferrari operate things, and he's spent a lot of time with them and has his own sort of, um, his own ideas of the things that he needs and wants from the wheel and simply the things that he's used to from, from that experience.

So...

But what, what else are you getting involved in that can have a, have a performance, uh, relevance and also a, a reliability relevance?