Who do you see the biggest players are in M&A currently?

The biggest players.

I mean, it's the usual suspects, right? It's like the big private equity roll-ups.

It's private equity new entrants.

It's the strategic acquirers.

I mean, I think you actually don't see, at least in the public, as many announcements as you did maybe four or five years ago.

It seems like there's a reluctance to have those announcements by a lot of private equity firms.

Is it?

What do you think or what do you see are those problems? So the pivot was several years ago, I think, I don't know, three, four years ago, something of that nature.

And the problems I would say are they're varied, they're vast.

But the first problem is trying to understand when a business owner should actually sell their business.

And I think this thread really weaves itself from that decision to sell to being able to actually fund your lifestyle after the sale.

So a lot of business owners in lawn and landscape, they'll be thinking about a transaction, they'll be soliciting offers or fielding offers rather from private equity buyers, but they haven't really thought of how that could translate into their life.

And so you're sitting there, you have like, let's say a $7 million offer on the table, a $10 million offer on the table for whatever the case may be, that's a lot of money.

And it sounds like a ton of money to most people.

So how do you walk a business owner as they get to that point where they just put a lump sum somewhere, and now they have to kind of handle that emotionally?

What you got here?

I love this because what's fascinating about that question to me is that I always had an interest in this business and in this industry.

And I started off as a CPA in a very technical way.

And then I went on and got my MBA.

Okay.

And at that point I was like, you know, wealth management is kind of an interesting business.

It's generally a good business.

It's got to be.