... about the previous models that, um, you know, you couldn't quite solve, or was it more of an opportunity that you kind of saw and you decided that you wanted to go after? Talk us through that.

Yeah.

So no, y- you're exactly right.

I mean, um, so SwapYou started, um, with, with...

Essentially the, the problem with SwapYou, the, but the, the, the place that I found the problem with SwapYou, um, that SwapYou was solving, sorry, was in Facebook Marketplace.

So when you get into Facebook Marketplace, people just type in...

Just try it yourself.

Talk us, talk to us more about the experience that you had as a founder at the start.