Mm

... and also someone who knows a lot about the art world, and I'm just a novice in that regard.

But what I do know about is institution building and museums, as you said.

You know, I've had a long career working as a consultant for museums, like museums all over the world, as a museum director in, you know, a completely established institution like the Smithsonian.

And then now at this ripe young age, I'm doing a whole startup museum model.

And so A42 essentially is a brand.

It's a heritage brand that aims to redefine African heritage for a new generation.

Yeah