So what's brought you back?

It took a bit, actually.

I thought I'd done a bit after about 27 years at Callaway.

But then we had a phone call to say that there was a little startup that I might be able to help guide and advise on.

And unbeknownst to me at the time, that little startup was actually McLaren wanting to get into the golf industry.

And it was just too good an opportunity to turn down Ross, to be honest.

So I spent the first kind of year as a consultant just guiding and advising on what not to do.

And then in terms of the customers themselves, how are you working to get the brand out there and the product and what kind of activities are you taking on board to do that?

Yeah.

Uh, it was fine-tuning more than, and naming and, you know, and aesthetics and things more than actual physical testing of the product, the early, early R&D.

And that's what I was insistent upon when I joined, uh, from, from McLaren's standpoint.

Um, sorry, the microphone's gone.

Sorry.

Let me hold that for a second.

It was aware I'd nudged it.

... to do that.