But to the HR listener, or indeed any listener who is working on a day-to-day basis with HR, I mean, is there a good example of a difference between solving an HR problem and solving a business problem, just to make it sort of nuts and bolts and clear for the listener?

So an HR problem might be, here's a change in the law.

For instance, let's take a fairly basic compliance question.

Here's a change in the law.

We need to comply with this law.

Here are the processes we put in place to comply with this law.

Alternatively, you might say, here's a change in the law which changes the environment in which our workforce is operating.

But what do you most hope members will experience differently because of the CIPD over the next few years? What will feel different to them?

In your opinion, what are the current factors or drivers or inputs or impacts that are affecting recruitment right now?

So, look, I approach this question from the point of view of kind of how big a lens are you looking for? Because there's there's you know, we're a super cyclical industry.

We always have been.

We always will be.

Companies get kind of get a bit about them and they decide to hire, then things look a bit dodgy and they don't hire.

It's really easy to think everything is just that cycle and that everything will go back to normal as the market recovers.

And especially as we've been in a massive super cycle.

What can we do as owners of recruitment companies to flourish in this new world?