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Ned Wills
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Jun 21, 2026
SHORT 'Finding Purpose in Unlikely Places' Ned Wills CEO Laureus Sport for Good Foundation
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Ned WillsGUEST
my eyes were open to the sort of the community side of things, the purpose side of things through the oil industry.

Ned WillsGUEST
And, you know, where, again, not entirely altruistic, well, not entirely altruistic at all, but...

Ned WillsGUEST
But the oil industry share price is perhaps more linked to their ability to manage communities in less and less politically stable economies than any other industry.

Ned WillsGUEST
What other industry invests hundreds of millions of dollars of infrastructure into pretty unstable environments? you know, before they've even actually made a dollar.

Ned WillsGUEST
And so in order to do that and convince investors at the time, this is way back in the early 2000s, you know, they have to be able to manage communities.

Ned WillsGUEST
And I found myself sort of at this intersection of, of a sport sponsorship, if you like, but then, you know, being utilised into the business objectives of an organisation that really was mainly focused on the communities where its infrastructure was.
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3:47speaker_2ADVERTISER
Yeah.
