And beyond that, where does Overwatch fit into that as well?

It's interesting because when you look at the world, PC gaming is the second fastest growing category of these consoles.

Consoles, mobile, PC is in the highest growth just behind mobile.

In the UK, in America, consoles are much more prevalent.

So it's a little bit different of a... visibility from that perspective, but if you look globally, PC gaming continues to rise, queues being a really big area of opportunity.

It's also the neutral console, right? It works for every game, every day, and every publisher does it.

There's really no exclusives to PC.

Thousands.

And I'm curious as what changed at every one of those stops and what never changes? It's

a great question.

I think that, you know, the The never changing is the fact that nothing ever stays the same.

When you look at the world of video games, there's always innovation.

There's always new opportunities, new gameplay, new modes, new monetization structures that are coming in.

I have lived through a lot of those.

You mentioned GamePro.

How did you win it back then, and how is it harder now?

I'd love to understand the business and what makes it tick and the revenue model and all that.

Yeah.

I mean, I come from video games, so I've been selling video game advertising for over 20 years now.

I started in print.

I moved into digital and web.

I worked at Amazon for a little while on the Twitch brand.

I spent some time at Epic Games.

And then what's, what's, what's in order to pay out a billion, how big, if you're just doing the math here, so a billion dollars and if you were paying out, let's say 50 to 70%, right? So you're, That's a pretty big