Do you think we now in this era where we actually need to be thinking about it per platform, do we need to be fragmenting our strategies a bit more and personalizing and customizing them to specific search platforms?

I, you know, I don't think so, to be honest.

I think it's much better to probably approach it as like, so I'll just tell you the way we've been approaching that might be helpful to see kind of like the thought process.

So I'm actually running a live experiment right now just to prove this methodology for the book itself.

So it's kind of a meta situation where I'm like... talking about, I'm using the stuff in the book to promote the book.

Um, but basically what I try to advise people to do is like pick one category because it's what you can do is by picking one.

So I define a category is like, I'm going to try to win.

yeah if you if you storm in you know being super brand heavy people are going to notice and be like leave our community alone stop trying to sell to us too hard right

So who knows if a single human is actually prompting for what they're tracking for and reporting on.

Yeah.

And the thing is for me, the way that I'm approaching is I'm not even looking at it from the perspective of we need to show up for this specific prompt.

The way that I'm approaching is I'm running the prompts to see where we have gaps in a particular category.

So that's the way that I'm approaching.

It's not necessarily like, oh, I want to make sure we have visibility for this one synthetic prompt that we made up.

It's more of like, I want to see what's our total brand visibility across this whole category.

Unaware, problem aware, solution aware, your solution aware, and then decision.

First and foremost, do you think you should be tracking the LLM visibility, and if so, why?

Yeah.

Well, let me start by saying I'm extremely biased.

So, you know, I, I have a tracking tool.

So obviously my answer is going to be yes.

Right.

But it's, it's not just yes, because I want to make money.

right?

First and foremost, do you think you should be tracking the LLM visibility, and if so, why?

Yeah.

Well, let me start by saying I'm extremely biased.

So, you know, I, I have a tracking tool.

So obviously my answer is going to be yes.

Right.

But it's, it's not just yes, because I want to make money.

right?

You still would start with Replit?

Yeah, I would.

Just because you don't have to think about all the other stuff.

Because as much as I love Claude and Codex, I love building features through those.

They're really hard with deployment.

You've got to juggle a lot of different things.

You've got to use Vercel.

It's almost like having to go back to somebody to then go and then do the editing and stuff like, what's your thoughts on that?

So for anyone that's never heard that before, Nathan, what does Search Everywhere Optimization actually mean?

Yeah, I mean, there's a lot of acronyms being thrown around these days.

So, you know, obviously, I don't know which one's going to stick.

I think just SEO probably long-term will be the thing that just kind of sticks around.

But there are other ones floating around like AEO, which is answer engine optimization, then GEO, which is generative engine optimization.

I'm personally a big fan of search everywhere optimization because it's a broader umbrella that kind of encompasses everything that we're doing these days.

Because for me, when I'm doing a campaign, I'm not just thinking about how do I rank on Google anymore.

um, within that on that tool what is that exactly tracking is that do you click on the stuff you want it to track or does that just go and track everything and then it comes back to you with a score that says you're lacking on twitter or you're lacking on instagram you're lacking on pinterest or on brave search or on bing search or um in let's say google maps or bing places like how does that look for your overall search performance score

You still would start with Replit?

Yeah, I would.

Just because you don't have to think about all the other stuff.

Because as much as I love Claude and Codex, I love building features through those.

They're really hard with deployment.

You've got to juggle a lot of different things.

You've got to use Vercel.

Now, I know it's quite easy for certain people to do it, but it's almost like having to go back to somebody to then go and then do the editing and stuff like, what's your thoughts on that?

So for anyone that's never heard that before, Nathan, what does Search Everywhere Optimization actually mean?

Yeah, I mean, there's a lot of acronyms being thrown around these days.

So, you know, obviously, I don't know which one's going to stick.

I think just SEO probably long-term will be the thing that just kind of sticks around.

But there are other ones floating around like AEO, which is answer engine optimization, then GEO, which is generative engine optimization.

I'm personally a big fan of search everywhere optimization because it's a broader umbrella that kind of encompasses everything that we're doing these days.

Because for me, when I'm doing a campaign, I'm not just thinking about how do I rank on Google anymore.

within that on that tool what is that exactly tracking is that do you click on the stuff you want it to track or does that just go and track everything and then it comes back to you with a score that says you're lacking on twitter or you're lacking on instagram you're lacking on pinterest or on brave search or on bing search or um in let's say google maps or bing places like how does that look for your overall search performance score

How do you decide from all the ideas that you have on the ideas that you get from others, whether you're going to build it or you think, I'm going to leave that one alone.

Yeah, I mean, I think this isn't just applicable to obviously AI SEO tools.

It's really just any tools that you wanna build right now, because literally the world is your oyster right now when it comes to being able to build software.

I mean, it is pretty amazing what you can start, right? And I think we already talked about this before we started, but it's never been easier to start software.

Like it is so easy to at least get a prototype running.

But the deeper you go into working with software, the more you realize that it's not so fun after the initial excitement is over.

Once that wears off and you got to actually deal with bugs and you got to deal with, if you have customers dealing with challenges they're facing and edge cases and it becomes quite challenging to say the least.

Do you ever have any of that? Do you have a no person or do you have a bot that scores anything like that?

Why is this important to have these AI employees having defined roles?

Yeah, I mean, I think it goes back to an episode we did recently where, you know, keeping agents focused, this is the same concept, right? And so one thing that's extremely helpful that we've been doing is we'll create a dedicated folder.

So like, let's say on my computer desktop, and let's say it's an agent that specializes in...

SAS activation.

Okay.

That's like a dedicated agent.

That's all it does.

Is there anything else with AI employees you want to expand on on that? Or do you think we've covered most bases?

Today I'm joined with Nathan Gotch and I'm going to go deep into what strategies are you using to try to increase LLM visibility.

Yeah, I mean, there's a lot of strategies, definitely different than the old school SEO days where we could just, you know, put a site up, slam it with some links and that would typically work pretty well.

That still works definitely for traditional.

So, you know, for me, like my biggest thing is like I still have SEO is like the base of what we do.

And we still do begin with the website as like the core foundation of the work.

Um, and you know, it's, it's kind of like, it's like the mother, you know, entity.

Right.

Is there anything new? Are you doing anything with awards or case studies and stuff like that for trying to increase AI search visibility?

Why is this important to have these AI employees having defined roles?

Yeah, I mean, I think it goes back to an episode we did recently where, you know, keeping agents focused, this is the same concept, right? And so one thing that's extremely helpful that we've been doing is we'll create a dedicated folder.

So like, let's say on my computer desktop, and let's say it's an agent that specializes in...

SAS activation.

Okay.

That's like a dedicated agent.

That's all it does.

Is there anything else with AI employees you want to expand on on that? Or do you think we've covered most bases?

How do you decide from all the ideas that you have on the ideas that you get from others, whether you're going to build it or you think I'm going to leave that one alone?

Yeah, I mean, I think this isn't just applicable to obviously AI SEO tools.

It's really just any tools that you wanna build right now, because literally the world is your oyster right now when it comes to being able to build software.

I mean, it is pretty amazing what you can start, right? And I think we already talked about this before we started, but it's never been easier to start software.

Like it is so easy to at least get a prototype running.

But the deeper you go into working with software, the more you realize that it's not so fun after the initial excitement is over.

Once that wears off and you got to actually deal with bugs and you got to deal with, if you have customers dealing with challenges they're facing and edge cases and it becomes quite challenging to say the least.

Do you ever have any of that? Do you have a no person or do you have a bot that scores anything like that?

Today I'm joined with Nathan Gotch and I'm going to go deep into what strategies are you using to try to increase LLM visibility.

Yeah, I mean, there's a lot of strategies, definitely different than the old school SEO days where we could just, you know, put a site up, slam it with some links and that would typically work pretty well.

That still works definitely for traditional.

So, you know, for me, like my biggest thing is like I still have SEO is like the base of what we do.

And we still do begin with the website as like the core foundation of the work.

Um, and you know, it's, it's kind of like, it's like the mother, you know, entity.

Right.

Is there anything new? Are you doing anything with awards or case studies and stuff like that for trying to increase AI search visibility?

What's the difference between a single AI bot versus a multi-agent system?

Yeah, I mean, I think the biggest difference is focus, right? And I think the, I'm only speaking because I've made this mistake and I've learned the hard way.

When you try to get an agent to do too much, that's where problems start to show up.

And so the way that we structure it now is we have what I basically call like alpha and beta.

And that's not proper explanation of how the models work.

But for me, I think of alpha as like my super agent.

And that agent is designed to be the smartest, most intelligent agent, the most context aware agent.

Is this done within skills and projects within cloud or is that something completely separate?

What's the difference between a single AI bot versus a multi-agent system?

Yeah, I mean, I think the biggest difference is focus, right? And I think the, I'm only speaking because I've made this mistake and I've learned the hard way.

When you try to get an agent to do too much, that's where problems start to show up.

And so the way that we structure it now is we have what I basically call like alpha and beta.

And that's not proper explanation of how the models work.

But for me, I think of alpha as like my super agent.

And that agent is designed to be the smartest, most intelligent agent, the most context aware agent.

Is this done within skills and projects within cloud or is that something completely separate?