Yeah.

Because our athletes could use technology.

They are on YouTube.

They're on Amazon.

They can tell you what works for them on those sites and what doesn't, and you can learn from their experiences with other systems.

You can ask them about what's working with your systems that you previously had or what their experiences are, and those experiences inform design.

And what's even cooler is they inform design in a way that is universal.

What is it? How'd it come to life? And I really wanna know what the impact is that you have seen to the mission on the front line.