[laughs]

... making money, right? But, uh, we were both stuck.

We were both stuck.

Uh, I was hitting a hard ceiling and so was Nate at where I was at for probably 10 years before we partnered up.

I grew...

My first five years was just, uh, meteoric, awesome growth, and then it, boom, stayed there for 10 years, and it was really frustrating, got more frustrating every year.

And what kind of brought it to a head was during COVID, I just frigging didn't like coming to work.

So why don't you just speak to each one of those? Nate, Aaron, why don't you speak to just, like, what kind of problems did you knew you were trying to solve by coming to us as a coaching organization, being like, "I understand these problems need to be solved for this partnership to stand a chance"?