marketing and i guess what i'd love to start if i may is you've been doing this for a little while now i think it's fair to say where did your passion for marketing first start

So I started out actually in the corporate world.

So I started selling sponsorship for events, fairly big ticket sponsorship.

So sort of 10, 15 grand's worth of sponsorship.

And I don't know about you, Anthony, but I don't know if you've done any cold calling, but this involved a huge amount of cold calling.

So I had to make around sort of 50 to 100 calls a day.

And I actually found it wasn't really for me.

And I'm conscious that not everybody listening will be in that bracket in terms of sector or even size, but I think there are some really fundamental... questions or things that people can think about if just one penultimate question for you if i may if i'm not in that space but i'm thinking i do want to start taking my marketing a little bit seriously i'm talking about a solo entrepreneur here for example a small business is there any advice you could share of some some immediate first next steps that would put them on the right path