I need to harness this demand and figure out how to make this business work for me because you knew that you needed to increase prices and you knew you had to say no to some clients.

I think I ultimately could see the demand, you know, and I, it was kind of like, it's like the leap of faith.

Like I just said, well, I'm, I'm going to kind of jump in all in on this because you guys had a good reputation and I had seen kind of other like testimonials from people where it had worked and.

And I felt with you guys being specialized with our particular industry that you guys could relate to the particular issues that we have.

Accountants are very giving and generous and they want to help.

And sometimes that's kind of to our own demise.

Yeah.

How would you share that with another firm that might not be privy to understanding what a sales workflow process even is in an accounting firm?