really close to having a lot of great video type like Entropic being pushed at scale by a team that doesn't require like a ton of people?

Yes.

The short answer is yes.

That is very close to reality.

That is actually the big launch that I'm working on.

A big product launch campaign that I'm working on is around what we call video skills.

And let's say you're a product marketer at one of our customers.

So my question to you is, for the product marketers who traditionally do not have a video background or an audio background or anything that would really get them the video outside of their storytelling set, are there any things that you would tell them to go educate themselves on? Or do you feel like it's just, you know, hand it off to the agent, it'll take care of it for you? Or were there certain topics you feel like you should go read up on a little bit or find someone in the industry that could tell us a few things about it?

And

so when we were able to talk about some of her experiences, like for instance, she was failed a lot within the education system with mental health, like being a young child having anxiety and depression and being failed through the education system and not being seen as somebody that was struggling.

She was demonized a lot with not being able to perform well or do her work and show up to school.

And so we were able to come to a space where we sort of like – Work towards viewing herself outside of herself and to say, if you were standing in a room with 18-year-old version of you, when she was going through a lot of stuff, how would we relate to that person? How would we talk to that person? Would we tell them that they were stupid? Would we criticize them? Would we say that they are the reason why everything has happened the way that it's happened? No, we wouldn't.

So what would we offer that person instead? And she was really taken aback by that perspective.

And she was able to actually say things to herself that she's never been able to say before.

We were able to sort of shift the veil from shame and self-criticism and ownership over the things that have happened to her and be able to say, these are things that happened to me, not by me instead.

Yeah.

How, how does that tend to work then with things like adventures and these, these missions? Do you get dragged into that, or is that your free time?

Yeah, so a, a mixture of both.

So the adventure racing is definitely free time, and you have to kind of carve out, um, in between when you're doing, uh, operational deployments, uh, to war zones or on operational exercises, so to all over the world to supporting troops practicing for, um, hopefully the thing that never happens, war.

Um- And so that, that's when adventure racing happens.

And then actually the Antarctic stuff, um, I've always done, uh, in the military.

So Ice Maiden, which was the first all-female team to cross Antarctica coast to coast via the South Pole, um, on skis, um, that was an army trip, an army expedition.

Uh, and so that was actually in work time.

And is, is w- is that, was that the main challenge for you guys outside of the usual or w- were there other elements that you were also having, you, you discovered were, were, were different basically for a, a trip like this to a, the trip of men?