Yeah.

So let me start there 'cause it's probably the easiest place for pet parents and cat caregivers to make some immediate changes.

One is, is we have to train cats that the cat carrier is not what gets pulled out 10 minutes before from a cold garage full of leaves and pee from the last terrified visit, and that the cat is now being shoved into a carrier and transported in a loud car to a place that they're not familiar with.

I mean, that thought alone, I think for most people, is probably not welcome.

Um, and most cat parents don't have a great experience if that's how it starts.

So we wanna make sure that the cat carrier is part of the furniture, that it's out in a space that humans in the house tend to, um, to, to congregate, so a living room, family room, kitchen.

That it's a... always the door is open, that we have a preferred texture in the bottom.

Where do you think AI can genuinely make veterinary care better, uh, and where do you think we need to be cautious about it?

So what does the evidence actually tell us about vaccine safety in pets? And how do you help owners who are looking those things up weigh perceived risks against real risks of infectious disease?

Yeah.

So the evidence tells us, which is no surprise, right, that vaccines aren't 100 percent risk free.

Nothing is 100 percent risk free.

Right.

But they the evidence does tell us that they are overwhelmingly safe and that the risk of those serious vaccine associated adverse events that we think about is very low compared with the risk of the disease that we are trying to prevent.

So there's a couple safety studies that I want to just briefly mention.

Marks, if you could change one thing about how veterinary practices currently approach vaccine conversations, a script, a tool, a protocol, what would it be?

What are your thoughts when you kind of hear that story where there's one veterinarian in a very large room making very impactful decisions that are going to impact all of us? Does that kind of spark any thoughts or any experience that you've seen? Well, first, it

sparks empathy because I've been there, too.

And I'm proud of our colleague who was in that conversation because it's very needed.

I think it says three things to me.

One is there's only so many of us.

And yet we shape almost all of health.

Right.

What do you think are the biggest fears or what's getting in the way of more veterinary voices in these rooms?

Yeah.

Well, you know, after we decided to sell our practice, which was a very long, thoughtful process, it was certainly not hasty.

And I still, you know, I think I still mourn it a little bit being a practice owner.

I miss certain aspects of it significantly, but a big part of me and I I'm a very big proponent of this, is that when we become veterinarian, I think a lot of people feel, whether it's correct or sort of rumination, that if you're not clinically practicing What else can you do? Or if I'm not clinically practicing right now, I'm thought less than.

And I think when I surveyed and worked with a lot of industry colleagues, that's how they initially thought.

Oh, if you went to industry, it was sort of a less than than if you were clinically practicing in a small animal hospital.

And I knew that I wanted to mentor.

So how did you really get started into helping entrepreneurs? And then, of course, leading up to Vein, the angel investment group.

Does that make any sense when I say it out

loud? Yeah, it does.

And I think the place where people go wrong or at least maybe struggle is they don't lean back, right? They don't look at it and they don't say, well, maybe...

you know, maybe this was my chapter.

I like to think of my life in chapters because I feel like some chapters finish and you don't want to go back and read them, but you had to read it to see what was coming next, right? Or seasons.

And I think that's really important.

One of the best things my life coach ever taught me was that for you to fill yourself with the stuff that you really want, You got to let go and make space for it.

Do you have a sense of kind of how often people fall into category one of what I know and category two of what others are thinking?