Skip to main content
Natalie Madrigal

Natalie Madrigal

Founder of Perfect Your CX, customer experience consultant and veteran of Google and Meta.

Oct 7, 2026

6:26
[laughs]
6:27
Do better.
6:28
But I think at any stage there are ways you can implement and improve your experience.
6:33
And honestly, I think sometimes when you are on the sort of scrappier side, like maybe you're pre-seed or you're series A, right, you could have more fun with it.
6:42
So I would say the easiest ways to, of course, get your systems right, hopefully you have, like, an ops person there to figure out the best way to implement all this for you.
6:50
Make sure that your personality and your branding is really infused, A, because that's gonna make you stand out pretty easily when it comes to their journey.
7:00
It's gonna feel a bit more intimate.
10:02
'Cause that's a flywheel, but if you can get that flywheel going, it's a pretty good one.
8:49
So anyway, so how did you how did you end up like being like how did this end up being your thing?
8:56
Yeah.
8:58
And I love that you didn't recognize that it is an issue because that's how, and I'll go into this more, but that's how it really became part of my story.
9:06
So ever since, I want to say I left college, my first grown-up jobs, right, they've always been around like some sort of community I was in charge of.
9:14
I was in charge of creating programs and program retention.
9:18
I started in nonprofits, then I moved to schools, and then I moved over to the tech space.
9:23
And across the board, no matter what industry, no matter who I was talking to, it was my job to A, make sure people were getting the most out of their investment and what they were putting time into.

17 MINS LATER

26:59
She's like, the smile is so big.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.