
Natalie Madrigal
Founder of Perfect Your CX, customer experience consultant and veteran of Google and Meta.
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Oct 7, 2026
S3 Ep 38 Customer Retention Doesn't Happen on Accident with Natalie Madrigal
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10:02

Natalie MadrigalGUEST
But I think at any stage there are ways you can implement and improve your experience.

Natalie MadrigalGUEST
And honestly, I think sometimes when you are on the sort of scrappier side, like maybe you're pre-seed or you're series A, right, you could have more fun with it.

Natalie MadrigalGUEST
So I would say the easiest ways to, of course, get your systems right, hopefully you have, like, an ops person there to figure out the best way to implement all this for you.

Natalie MadrigalGUEST
Make sure that your personality and your branding is really infused, A, because that's gonna make you stand out pretty easily when it comes to their journey.

Katrina PurcellHOST
'Cause that's a flywheel, but if you can get that flywheel going, it's a pretty good one.
Ep 237 | Creating The Exceptional Client Experience That Attracts, Converts and Builds Retention with Natalie Madrigal
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So anyway, so how did you how did you end up like being like how did this end up being your thing?

Natalie MadrigalGUEST
And I love that you didn't recognize that it is an issue because that's how, and I'll go into this more, but that's how it really became part of my story.

Natalie MadrigalGUEST
So ever since, I want to say I left college, my first grown-up jobs, right, they've always been around like some sort of community I was in charge of.

Natalie MadrigalGUEST
I started in nonprofits, then I moved to schools, and then I moved over to the tech space.

Natalie MadrigalGUEST
And across the board, no matter what industry, no matter who I was talking to, it was my job to A, make sure people were getting the most out of their investment and what they were putting time into.
17 MINS LATER
