Right.

But in many cases, from their prior experience at the company of, "Yes, but there's clearly a box I have to work within," and I'm, I'm trying to get them to understand that that's not true.

That in fact, you know, a great example is we're, we're bringing brands together across different sectors of our business and, and unifying as one DataAxle, and as part of that process, we're going to build a whole new web experience.

And I asked my team at the beginning to think big.

Yeah.

Slight improvements.

And I said, "Ah, okay, but think bigger.

No, I really mean it." And we just have to repeat it over and over again till they finally felt safe to say, "Okay, but what if we, what if we did a headless CMS? And what if we had this experience where they could actually engage in the product? And what if there was an AI bot on the site that they could chat with, but we built it ourselves?" Like, it's the first time they came with new ideas, and they were excited.

Oh.

Um, and so I, I use their platform.

I collaborate with all my past, anyone who's been featured on the show, past clients, anyone that has a good following.

So my, my sphere, if you will, grows so much more, and then I u- I can use that to constantly market.

So it doesn't even matter if I don't feature them, they can still be part of the platform.

Yes.

Well, another thing that I... and I have to give you credit for this, I was listening to one of your podcasts, and I can't remember your guest, um, but he was talking about AI, and he made a really good point.

And he said, "People don't realize you can just go to the AI," either Grok or Chat, whatever it was, and say, "How can I be more visible on... for an AI? Somebody's searching AI, how can I be more visible?" And I was, I-

Oh.

Um, and so I, I use their platform.

I collaborate with all my past, anyone who's been featured on the show, past clients, anyone that has a good following.

So my, my sphere, if you will, grows so much more, and then I u- I can use that to constantly market.

So it doesn't even matter if I don't feature them, they can still be part of the platform.

Yes.

Well, another thing that I...

And I have to give you credit for this.