Mm-hmm.

I mean, I've been working for myself for over a decade.

And, you know, when I first started, it was such a different world, like such a different world.

There wasn't yet live video.

You know, it was just so simple in a way where as the years progressed, it just changed.

became so complex and so complicated where trying to keep up with the speed of the online business world really started weighing on me.

And I had a lot of moments where, and I think a lot of us get to this place where it's like, is this actually aligned with how I want to do business? And Is this actually aligned with my values and what I stand for and stand on? And I had so many different moments of, I would say, like pure meltdown in a way of just like, I can't do this.

And I was just wondering if you could speak a little bit more to what are the things that you've done such that you feel like Do Good Biz doesn't need Instagram anymore?