... like, what, what does that look like?

It comes in all different shapes and sizes.

The beaut- you know, the beautiful thing is music is very scalable and malleable.

No two brands are the same.

Every brand has different needs and different objectives and a different story to tell.

And I think the brands that lean in, the brands that release a little creative control, the brands that take the time to understand the artist's world, it's really about world-building, and it's, it's understanding the artist's world, understanding the, the, the fan community surrounding that artist, understanding how to show up in a, in a way that's, um, I know a very overused word, but authentic and, and real.

And, you know, uh, there's a lot of talk here this week about AI, and, you know, but I think what's real and raw and authentic is, is, is very much at the heart of what makes a really great partnership.

Um, as you think about marketing and marketers, what do you see as either the largest opportunity or potential threat that we face?

... like, what, what does that look like?

It comes in all different shapes and sizes.

The beaut- you know, the beautiful thing is music is very scalable and malleable.

No two brands are the same.

Every brand has different needs and different objectives and a different story to tell.

And I think the brands that lean in, the brands that release a little creative control, the brands that take the time to understand the artist's world, it's really about world-building, and it's, it's understanding the artist's world, understanding the, the, the fan community surrounding that artist, understanding how to show up in a, in a way that's, um, I know a very overused word, but authentic and, and real.

And, you know, uh, there's a lot of talk here this week about AI and, you know, but I think what's real and raw and authentic is, is, is very much at the heart of what makes a really great partnership, and there are a couple of great, and there are many great examples.

Um, as you think about marketing and marketers, what do you see as either the largest opportunity or potential threat that we face?