Okay, so what piece of advice would you give to anyone, you know, who's working right now to build? So since you work with a lot of startups, like, you know, what are you seeing right now? And what are some of the top hurdles? Because, you know, here in the US, we're going through lots of changes right now.

I would say from a marketing and product perspective, messaging, oh my goodness, I've been beating this drum for a solid two years now.

This is a problem.

Every founder will, let's say, build a product, right? Then they'll scale, get some customers, right? And maybe users.

And then they realize, oh my gosh, like me as a co-founder and my COO and my CTO, we all have different ways of talking about what we're building.

And that's a problem because obviously if you're doing podcasts, you're doing PR, if you're on socials, right? There needs to be that unified way of just talking about your company and even more so to make it one level deeper is that has to be compelling, right? To say, you know, you are just the next stable coin, you know, oh my gosh, welcome, welcome to the ranks of all the thousands of other companies that are building a stable coin company.

But what makes your use case compelling? What makes your product special? And this is where AI actually pretty much outpaces our industry by tenfold.

This is something else that, you know, I talk about a lot is like thought leadership and you need to be out there and some think, no, you don't just the product.