Podcast appearances · Radar

Nancy Abushakra

Head of Messaging & Digital Platforms at Bayobab (MTN Group), leading $150M+ business across Africa and Middle East with 12+ years in telecom sales and partnerships.

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APPEARANCES

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PODCASTS

Jul 7, 2026

Humans of Telecom

Humans of Telecom

Episode 83: Nancy Aboushakra, Head of Messaging & Digital Sales at Bayobab

Jul 7 · 20m

Anurag AggarwalHOST

4:04

So how did that move happen from the technical side to the commercial side?

Nancy AboushakraGUEST

4:08

True, that's true.

Nancy AboushakraGUEST

4:09

Well, around two years after I started at Monty Mobile, the account manager who was handling all the A2P aggregators left.

Nancy AboushakraGUEST

4:16

So I stepped in to handle those accounts until they hire someone.

Nancy AboushakraGUEST

4:21

And in just a short time, I grew the wholesale business by like 20 to 30%.

Nancy AboushakraGUEST

4:26

So my GM asked me, who's been teaching you? And I was like, no one.

Nancy AboushakraGUEST

4:30

So he encouraged me to switch to sales.

Anurag AggarwalHOST

8:40

So tell us a bit more about that side of you.