Actually, speaking of that, what are you seeing at the moment, like in the online business space where it's making you go, oh my God, people are making things harder than they need to be, than they need it to be.

It's definitely going to be, and you kind of said this in the beginning too, it's definitely the visibility or the lead generation.

Everyone thinks that's their problem.

And I would say a good chunk of the time, if not the majority of the time, that's not the problem at all.

They have more than enough leads.

They are just not converting them the way that they need to or not keeping them, they don't have that client retention to keep them inside of their ecosystem as long as they should.

So I think that's the biggest thing that I'm like, lead generation is not your problem.

always want to get my myself into the minds of people who like just go and make things happen you know