Because if as an advertiser you can produce clear nutrient profiling evidence that your product is not HFSS, then obviously it doesn't fall into the regulation of being a less healthy food.

Yeah, absolutely.

And you just mentioned there that the regulations obviously don't regulate every food and only specified categories are included.

So some of the examples that we're going to be talking about today are things like confectionery, chocolates, cakes, biscuits, pizzas.

Those are all things that you would imagine would fall into the regulations and those categories, and they do.

But also other things that you may not expect, like sweetened yogurt products, that does fall within the categories of the regulations.

So it's always worth having a look at that list beforehand.

if you're trying to frame it as brand advertising, but you are inadvertently or effectively identifying a specific less healthy product within your range.