And I understand that you are very strong on conveying the message that this is a strategic issue, not a aesthetic issue, if you like.

Yes, absolutely.

So from my master's research, I was able to develop a framework how to implement plain language more strategically in organization, and it basically revolves around three main principles.

Firstly, that you need leadership commitment right from the start.

So you need your senior leaders to recognize the value that plain language can have on the organization.

And then you should make plain language a strategic priority, and what I mean by that is you should see that plain language isn't, like you said, nicer writing or a quick fix or just a tweak in wording, but it's actually a way to either solve a business problem that you are experiencing within your organization.

For example, you have some difficulties with your internal communication, and that is demotivating to your employees.

How has plain language evolved in South Africa, and what particular challenges have you observed, if any?