So where did that come from and what did going interactive do that a normal summit couldn't for you? Yeah,

so for people who know me, I am all about out of the box, doing things unconventionally.

So probably, again, going back to strength here, that's strategic compared with creative.

And when there's an opportunity to do something that is so overdone or people have a certain expectation around in a way that disrupts the pattern, that is just shaped in a way that people are paying attention to, I'm all for it.

So I knew I wanted to run a virtual event, like a virtual summit style event, but also working with, I've worked with like one of the leading coaches in that space who helps people run virtual summits.

So I know there's a lot of same, same people are following the same pattern.

And personally, also, I was getting rather fatigued off.

end so i know you've got the survey builder freebie and we'll include the link to that in the show notes because i've used it and i thought it was fab and then there's your high touch membership and then there's a behavior driven evergreen funnel like how do all the pieces feed each other what's the philosophy behind ai helps me take action but doesn't replace me