Yes.

Yes, yes, yes, yes, Christina, I agree, I agree.

I was talking to one of my clients yesterday and I said it's like keeping the fire stoked.

You know, if you've got or the pilot light, if you've got a fire, you know that if you get up in the morning, there's a tiny little ember you want it to grow and you keep feeding it because starting from scratch again, it takes a long time.

You've got to go in.

and get everything again to prepare.

So it's exactly like you're saying to nurture and to grow and, and keep it well lit.

Yes.