So how do you generate leads?

Yeah, marketing is probably the hardest thing.

We're two accountants and trainees.

And as an entrepreneur, you have to wear every hat, don't you? So as a business owner, you wear every hat of the business and some you're better at than others, let's be honest.

Marketing is probably our biggest challenge.

We've been trying the best we can over the years.

predominantly focus on personal brand so we focus on um mine and giles's personal brand and that because we center that in we we know what we're talking about with good trainers people find us through those profiles and then um hopefully come in and enjoy our training outside of that we're trying all the different channels that we have we've taken a slightly um slightly different approach to marketing so we when we looked at the market we thought it'd be interesting to do something really different so we've done like a big we've done two big music videos so we've actually done like music videos about being an mvp which you can find on on youtube else is a brand called the humble mvp so we make a bit of a joke about the fact that he's um bit of an idiot really and he's obviously not but that's the persona if you like so it's a bit of a silly persona he does a bit of rapping and stuff just to make it a bit different so it's not just straight down the lens kind of marketing and then yeah through that we try to mix that up and then Clearly for us, then it's very important to be really clear that we actually know what we're talking about and we just do that for a bit of fun.

What's changed over time with your products or services? And why did you make those changes?