But is it a bit more outside the box? How do you what are the metrics you look for to present back to a partner to say this is why I should be leading with purpose?

That's a great question.

I think it's very different for different partners.

I think there are some organizations that have more traditional marketing KPIs that were able to address those and how you promote a lot of these programs, whether that is through content creation in earned media, how those campaigns are in working with different talent and influencers to promote those.

And we're able to really show a lot of success in the engagement that the public has with these campaigns.

There are other organizations that have much more focus on employee engagement and the way that employees can give back and feel that they're giving back, which are incredible programs as well.

There are ways their organizations, especially again, at the scale and size of the organizations that we work with are trying to engage a hundred different markets and engage their employees in all of those different markets.