Podcast appearances · Radar

Murray Robertson

Brand strategist and co-founder of Amsterdam Coffee Run; Sr Manager Global Content & Creative Strategy at Barilla, ex-Ogilvy Amsterdam

1

APPEARANCES

1

PODCASTS

Jul 24, 2026

5THWAVE - The Business of Coffee and Hospitality

5THWAVE - The Business of Coffee and Hospitality

Innovation, community and consumer trends – highlights from The Amsterdam Coffee Festival 2026

Jul 24 · 46m

Veronique LagardeGUEST

37:03

So I think that's super interesting when you bridge two different ones together.

Murray RobertsonGUEST

37:08

I'm going to switch it up here.

Murray RobertsonGUEST

37:09

Murray? I think, I mean, just listening to that, it's really interesting.

Murray RobertsonGUEST

37:12

So I think from my side, I work in brand and marketing and we always say there's two different ways to build community.

Murray RobertsonGUEST

37:18

So product-driven community spaces and then community-driven product spaces.

Murray RobertsonGUEST

37:24

And we are definitely community-driven.

Murray RobertsonGUEST

37:27

And then off of that, we might see how it might change.

5 MINS LATER

Sam LasaromsGUEST

42:46

I think it's very important.