Do you advertise? How do you go about, you know, selling your particular product to that American market?

Yeah, so – You know, we're lucky enough in South Africa to, you know, have safari, which is just, I mean, it's the biggest moat you can have around a location anywhere in the world.

It really is, you know, everyone, you know, wants in the back of their mind to either do a safari or is interested in one or is inquisitive about it.

So that's really how we sell tours primarily as kind of safari first, golf second.

And, you know, we're often selling directly to to the spouse in that in many ways, you know, we, you know, we're not talking to the husband or the wife with the golfer and the family about, about coming to play golf.

It's usually about the experience around safari and golf and how those can, you know, how will those two play together in South Africa? So, yeah, I mean, it's, it's, we're just really lucky to be able to kind of sell and talk about safari as, as, as a primary benefit to traveling to South Africa.

Yeah.

Arjen, from a perspective of what would you say you miss most about South Africa?