But before we get there, leave everybody in suspense here, I would love to know, besides referrals, what were some of the best marketing channels or ways that you got customers at your home service company? Let's give them something good to work with right now.

Yeah, absolutely.

I mean, and we work with, you know, as a homeowner, I'll tap into that expertise.

We've talked a lot about this in the trades, just working with these businesses, seeing what works and what doesn't.

Obviously, we have a specific area that we solve, but we see everything across thousands of businesses of what's working and what doesn't.

And so when you look at the ROAS, obviously, all these different marketing channels are awesome.

And because companies should utilize all of them, they have different ROAS and different spends.

So you're basically using your list to mine for opportunity rather than having to go out and find new revenue streams, basically.

Yeah

... uh, have a higher booking rate? We can AB test that across tens of millions of homeowners and messages-...

emails, texts, what time of day, what the cadence looks like, and personalize that to that human so they understand, "Hey, this, this business isn't spamming me.

They're, they're touching base." And it's organized, so if you're asking for a review right after the job, we don't wanna hit them right after for a referral and right after for a membership request.

We wanna space those out, and so we know, hey, the ones who submitted a five star review, they're 20X more likely to send five plus referrals over the next year.

So let's change their cadence based on that behavior.

Yeah.

So if you can fill the top of funnel with referrals by saying $100, yeah, let's start at $100, but if you know the conversion rate from 100 to 500 is X, it's easy math to say, "Let's do the 500." It's still gonna be way better payout than any other marketing channel we could do, and instead of paying that to a lead aggregator, we're paying that to our customer, which builds loyalty and lifetime value.