When did you realize that things had to change or you had to pivot?

I mean, the story is we went on Shark Tank and that basically, I mean, we like tripled in like a few days, you know, really like for us, it was also like in Austria and some in Germany were like.

The main newspapers, everybody wrote about it.

So it was good marketing.

Yeah, it was really good marketing.

You know, the story of like Austria's youngest entrepreneur, like 15-year-old pitching a track and getting investment was a really, really, really good story.

And I mean, that helped us a lot.

How did that feel? And how did it all happen? Because I find that acquisitions are usually a bit on the DL and it'll be good to get some insight into what that process was like.