So Maria is asking about the gym partnerships and how you've built that business and how you make it work in the gyms for both athletes and coaches.

Yeah, so first of all, I think that it's an important question in that regard that obviously it's great to have these gym partners, but it's more important for them to actually stay and like the partnership and it has to make sense for gyms financially.

community-wise, which usually plays hand in hand.

What we do is we provide a lot of, if they want, training material, digital training courses, partnered recently up with Les Mills in that sense that we offer different, you know, HIROX training courses to gyms if they want it and need it.

marketing materials but most importantly gyms can use the hyrox brand and this is the most important part of it to create their own in kind of let's almost say sports club within the gym and i think this is what we will see in the future gyms have now the big opportunity to become the sports club like what a tennis club is for tennis And if gyms understand that, then they can become much more important than maybe now, where gyms are usually, very often at least, super exchangeable.

It's a price point and a location topic.

You wouldn't drive 45 minutes through your city to get to your favorite gym.

Which business in sports and entertainment today do you most admire and why?

What did playing elite sport teach you that you now use in business?

No, everything.

I mean, that was my Ivy League studies, right? That was my Ivy League college.

I knew at some point that I would probably never apply for a job with a CV in my life because that would have just been a long gap of time.

of job experience, if you want, because I was an athlete.

I did sports.

And so I tried to create my network at that time.

But what makes it work, do you think, at the core in terms of your strengths and his weaknesses and vice versa?

Toughen up,

everyone.

It was just, it got bigger and bigger and bigger.

And I was like, fuck, I have to go to the doctors.

So my physio actually said, you might have to go to a doctor.

And I said, okay, whatever.

And this was, we're not talking professional football, two team docs next to the pitch during training.

competitor punch each other in the face and now we go for