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May 18, 2026
Ep 371 | Using Referral-Based Marketing to Your Advantage as a Service-Based Business Owner with Morgan Law
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11:45Gabe CoxHOST
Um, what are some ways to even maybe find out if they are looking for the type of service that you provide?
M
11:55Morgan LawGUEST
I don't love, like, talking to people necessarily or, like, you know, I'm not, I don't wanna push anything on them that they don't want.
M
12:02Morgan LawGUEST
But one thing that helped me, especially at the beginning, was to go to some kind of group or something in person that is specifically designed for networkingSo when I first started, I went to the chamber of commerce at, in my city, and they actually had a group for small business owners.
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12:19Morgan LawGUEST
And I think it's really, it's not that well known, but it's pretty common, I think, for, you know, your city to have some kind of group.
M
12:26Morgan LawGUEST
Um, and then I think that helped me be- just because everyone's there for kind of, like, the same purpose, to, like, get to know about your business, to maybe share referrals and that kind of thing.
G
13:34Gabe CoxHOST
And so what can that look like? What does timing look like that for you? Like, have you done that with your bookkeeping clients? How do you bring that up, and what kind of a timing is it? Is it in, uh, in the beginning of when you start working with them, or are you working with them for a few months building rapport before you ask for those referrals?