You're passionate about this, aren't you? How did you get into this, and how, and how does that rub off on your, your passion, when it rub off on all the work you do with your clients?

So I think, I think there's this, uh, this misconception, right? That it's, it's finances, it's, it's black and white.

It's, it's not fun.

It's just interpreting what happened in the past, right? But I think when you look at it in the perspective of where can I go with this, where can I take this, what...

When I start to look at numbers and build out a strategic plan of where we're gonna get to, that's what becomes exciting, right? If we're looking at it from the perspective of did I, did I, did I get to where I wanted to get, or did I meet the goal that I wanted to meet? By the time you look at it, it's too late.

It's, it's about looking at it to make forward-facing decisions, right? And so that's really what I get excited about.

I mean, at the end of the day, every business owner started their business because they had a passion to do something.

I think that's what you're getting at, isn't it?

How much does the discipline part come in, though? Like, how do you make this into, like, a routine, where you're actually sticking to a budget? How does someone get themselves in the right mindset there?

Well, even before we get there, though, I just wanna touch on one point, right? Like, I think there's complexities when we talk about that, both in personal finance and business, right? Like, things like Amazon.

Like, I love everybody shopping, whether you shop at Amazon, Target, Walmart, right? You're getting multiple items that could be multiple different types of expenses, right? Like, I think really getting granular with things is important.

To give context to that, we work with businesses that will say, "Okay, I'm buying from Amazon, but I'm buying things that I'm reselling." They could be cost of goods sold, they could be office supplies, they could be kitchen supplies, right? Same thing applies with your personal life.

So I think no matter the tool that you're using, you have to be somewhat disciplined with extracting the data in a way that makes sense, 'cause it'll throw your envelopes or budget way out of context if we don't do that.

The other thing with that is the discipline.

Again, unless you're someone that really en- like, I do, I love looking at the numbers to understand what's happening, whether it's in personal finance or business.

There's lots of parts I need to consider here, and I wanna get this machine running in my life so I can get to a point where I know I'm getting ahead and, and the stress is alleviated and I'm doing better." Can you walk us through what that might look like for a household? Is there as many parts in your mind, or are there some that are more critical than others? How do you look at that?

What did your family teach you about money?

What did my family...

That's really interesting.

So I actually had a very different upbringing.

I grew up in a family of entrepreneurs.

And so my grandmother, the matriarch of our family, was a hairdresser.

She had a beauty salon her entire life.

That

For women listening to us and working in corporate, how they can find out kind of their thing, even regardless if it's like starting their business or maybe like how they position themselves.

Do you have any tips of how they can find that? So what I think is interesting is I think that all human beings kind of behave in the same manner, right? Like you start your day and you know you have all these things to do, but you tend to gravitate to the things you like the most, right? You tend to do those things earlier in the day.

You're excited to do them.

I would say pay attention to that, right? Pay attention and be curious to that and find out if there's a way, particularly in corporate, where you can pivot into a role that fits you more, right? So I think a lot of times when we start our careers, we're looking for what our skill set is and how we can fill the job description, right? I think what's missing is, yes, you can do that job, but do you enjoy it, right? Like, are you going to be excited at the end of the day, feeling like you accomplished something, feeling like you made a difference versus just kind of going through the motions? And I think that's where, to me, if you ask me, I think that's where women have a harder time, right? Like, in actually processing, like, what is it about this role that I enjoy? What is it, you know, there's a lot of conversation about, Being in the right seat, right? If anybody's read the book traction, right? What is it that you enjoy about what you do and how can you get that to be 80% of your day versus you spending 70% on tasks that you don't enjoy, right? Like how can you, how can you really shine or thrive when you're the work doesn't motivate you or get you excited anymore?

Any advice, by the way, to women that are dealing with imposter syndrome that maybe feel uncomfortable?

My biggest thing on imposter syndrome is if you're even thinking about it, you're probably way better at what you're doing than what you think, right? If you've ever had a conversation with someone that is so adamant about what they know and you walk away feeling like that person did not understand at all what I was talking about or where I was trying to go.

that's a person that doesn't have imposter syndrome.

So if you have it, it typically means that you're really, really cared.