Um, what's one of the ways that we're helping people cut through that?

I think it's a really tricky space to exist in at the moment.

There's a-- There is a huge amount of change going on in the industry.

You know, UK and EU regulations are, are in the process of changing and updating.

Um, a lot of the carbon reporting, um, legislation is currently undergoing review.

It's very difficult and I think quite a daunting, um, uh, prospect for businesses when they're trying to enter that, um, kind of sustainability space to know exactly what to do and, um, where to do it.

And I think one of the issues is a n- a new business that's looking to... or a business that is, uh, looking to start doing ESG might go onto Google or sit down and have a conversation with, um, AI, and they'll basically ask, you know, "What, what should I be doing for my industry and sector?" And what the res- the, kind of the Google search results you're gonna get are the businesses that have been doing it for years, uh, know exactly what they want to be talking about, um, have a really curated kind of public facing strategy.

What are you doing? How are you doing it? What is your impact? If there is a business, um, s- that's sitting on the fence and they're not really sure where to go with it, what would be your advice in terms of, you know, understanding whether or not they need support around sustainability and consultancy and tech platforms?