Like, can you tell us a little bit about that story so other people can know too?

Yeah, totally.

Well, you started with participant or I go to also like human, like us as humans.

And I always love the factoid that human is a lot.

And for humus, which means earth or ground, And that in itself, the notion that you, me, the people around us, our being comes from this idea of what is beneath our feet is very powerful.

And I do believe that the materials we surround ourselves with either bring us closer to earth or they repel us away from it.

And there's an energy when you feel closer to earth and it's, there's not, there's not really words to describe it.

And I just appreciate that so much about the materiality that you brought to our industry, because really it's like that or old, old castle, right? There's not a And for a long time, there's just been nothing to really bring us other than just like straight brick, you know, there's really not been a lot that is for, for exteriors.