Right.

All of that.

But one of those things that we forget, um, because sales converts the opportunities, right? BD creates the opportunities by building relationships and then by building that future, the future projects.

But then sales converts it.

And so those are two different mindsets.

I, I've used this example before and it's, it's, um, kind of a healthcare thing, but you know, I, I did some work in healthcare for a while and, and I loved it.

It speaks to me.

Yes