[laughs] But is there a lot of legwork behind creating this thing that other people are fascinated enough to look at every day?

I mean, I couldn't do it.

The amount of time they spend getting ready, scripting, concepting, and that's just for the paid stuff.

So if they're thinking about all the organic content which they're giving out to followers each day, it is a lot of work, and it really depends on the creator.

Some of them just pick up their phone and chat in their car, and then, you know, the views just come spilling in.

Others are so curated, lifestyle content creators in their fit checks doing these incredible, like, stop-motion clothes appearing on them.

And the editing as well, a lot of them are doing all of their own editing, which just sounds an feat in itself because they're doing it on their tiny little phones.

Can you give us a bit of an idea about what sort of money there is to be made? You know, do you have an idea about what some influencers are making in a year or, or what they're making or can make for a single post?

But is there a lot of legwork behind creating this thing that other people are fascinated enough to look at every day? Yeah.

I mean, I couldn't do it.

The amount of time they spend getting ready, scripting, concepting, and that's just for the paid stuff.

So if they're thinking about all the organic content, which they're giving out to followers each day, it is a lot of work.

And it really depends on the creator.

Some of them just... pick up their phone and chat in their car and then, you know, the views just come spilling in.

Others are so curated, lifestyle content creators in their fit checks, doing these incredible like stop motion, clothes appearing on them and the editing as well.

Can you give us a bit of an idea about what sort of money there is to be made? Do you have an idea about what some influencers are making in a year or what they're making or can make for a single post?