So what was actually broken in the old workflow that kind of made this possible?

Yeah, I think so typically to answer this question, I think we need to understand like how these marketing campaign works.

So one marketing campaign, say there is a Christmas campaign.

You want to target, say, 250 million users across North America.

it would take, you know, one plus month for somebody to, you know, plan and release that marketing campaign.

So it has a sequence of steps.

The first step is you kind of, you know, get your budget approvals.

So, and when you kind of look into the experimentation running at 50,000 queries per second, what does that kind of scale reveal about where the bottlenecks really are? Like not in the system, but in how teams thinks, I mean, think about the kind of interaction.