Skip to main content

Moha Bensofia

CEO of Mendi (mendi.io), a Stockholm-based neurotech startup making a brain-training neurofeedback headset; angel investor in startups like Natural Cycles and Fishbrain.

Oct 22, 2026

HawkeTalk

HawkeTalk

Moha Bensofia: CEO of Mendi and Leading Innovator in Brainwave Evolution

Oct 22 · 46m

Eric Huberman
Eric HubermanHOST
33:41
And then what did you end up building in Sweden? There was a big software company that you ended up helping build, right? There's a few of them.
Moha BensofiaGUEST
33:46
So basically what I did is I joined a company called Fishbrain.
Moha BensofiaGUEST
33:49
And I went to Fishbrain and I said, you know, I know nothing about software and I know nothing about phishing, but I can help scale you.
Moha BensofiaGUEST
33:57
I can help 10x you, but it's going to cost you a few percentage points, a couple of percentage points.
Moha BensofiaGUEST
34:02
And that was my first exit in Sweden, right? Which was a company called Fishbrain, which is the world's largest social network for anglers.
Moha BensofiaGUEST
34:10
After that, after Fishbrain, I realized that it was actually pretty easy.
Moha BensofiaGUEST
34:14
And it kind of sounds bad to say it in hindsight, but I could basically do that on running on 2% of my capacity.
Eric Huberman
Eric HubermanHOST
39:00
just

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.