What to do to bring this industry into good shape again? What evidence do you see that the travel demand is recovering despite the recent political and economic uncertainties?

Yeah, you know, when I look at, we've just most recently done our consumer research in Europe, in the UK, France, and Germany, and the travel incidence remains high.

We found for our respondents, 85% in the UK, 82% in France, and 78% in Germany.

saying that they are planning to travel.

It also remains the highest rated discretionary spend category in all three markets.

So about 40 to 53% of our respondents said that while everyday costs may cause them to travel less, we know that there's a lot of economic pressures that people are facing.

And yet about half told us that they are more likely to save so that they can travel rather than spend on other goods and services.

Are they using an AI more intensive, as we saw already in March? Mitra, starting with you, maybe.