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Mitchell Robertson
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Oct 8, 2026
Laser Tag: Winning the Membership Game ft. Mitchell Robertson
14:20
25:37

Sondra ShannonHOST
Well, kind of going back to this discussion of the business of laser tag and looking globally, are there market, uh, markets or trends that you see developing outside of North America that operators should be paying attention to here?
M
14:36Mitchell RobertsonGUEST
And I think it's a, I think it's one of those things that's a step-by-step, uh, case.
M
14:42Mitchell RobertsonGUEST
So North America, I think is sitting at a 43% market share for global FECs.
M
14:49Mitchell RobertsonGUEST
Um, and then Europe, I would say has a lot of fast-moving, um, fast-moving attractions.
M
14:56Mitchell RobertsonGUEST
They've got all the new attractions and a lot more quick developments happening, I guess.
M
15:02Mitchell RobertsonGUEST
Um, so it's always exciting to see what's happening in Europe, what's happening in the Asian market, which is all the, um, w- where all the actual development's happening.
10 MINS LATER

Sondra ShannonHOST
Well, so what are some of the KPIs maybe that operators are overlooking when they're looking at the performance of this as an attraction and part of their ecosystem?