When did this hit you? When was this one is the one you were going to do?

This is the one I've been wanting to do for a really long time.

Um, You know, you and I go back a really long time as well.

And, you know, I knew like in the mid 2000s that there wasn't going to be another job for me in the real record business.

There wasn't really a record business that operated the way I was used to doing it.

I had been at Arista and then Columbia and then at Verve.

But before that, I was a writer.

If you think about today, I mean, if you go between 2005 and 2025, yeah, there's some changes, but nothing as drastic as that 10-year period that began with, you know, you wrote about Bob Marcucci and Chancellor Records and Fabian and Frankie Avalon, and just a few years later, all of that went away.

but he was,

he was from Chicago.

Um, I think what was going on in the Blues Project was, again, to go back to my thing, that the members of the Blues Project, the key members at least, were all already music business professionals.

I mean, they were not high school kids who met in their junior year and then decided to form a band.

Danny Kalb had been playing guitar on Phil Oakes' records and Judy Collins' records.

Steve Katz was in a jug band with Sebastian and Maria Moldar.

And Al Cooper was already writing songs in Midtown for artists like Gene Pitney.

scoop.

And I wonder where that manifests in terms of a personal tension or an organizational tension in terms of tough decisions when those things are not necessarily work or may be working against each other in certain instances.

Well, there's no doubt that the key for what we have to do every day and have done for decades is find a balance between You know, we want to include a social lens in everything we're doing.

Jake used the word intention, intentionality.

We want to be very intentional about how we build in some of the social aspects to ensure that people moving into our communities feel good, feel welcome, feel included.

and where we can build in that affordable opportunity.

Now, just for example, I mean, yes, we need to make profit in order to continue as a business.

But can we incorporate affordable homes, for example, with Habitat for Humanity in every community? Well, the answer truly is yes.

And, you know, I don't know if you want to just tell the rest of the team that, but I mean, What president or CEO does that, meets a woman on the sidewalk and hears her story and then offers her