Yeah, there isn't when you think

about it.

My social media journey, if you want to call it that, only really started about a year and change ago when I took... took the leadership of unveil the company that i run and i made a very clear decision that the direction of the company needed to be public facing and we needed to use use the channels of distribution that were available to us to get our message out to as many people as possible and i see social media as distribution channels and ways to connect message to people that's how I view it I don't see it as social media anymore even though it's still called that and people call it interest media and trust media now they keep terms for it but I saw it as an untapped distribution channel because I'd used it quite heavily in my artistic career and then moved into the private business sector and people just don't use it, which is bizarre because then they rock up to networking events and they're talking about themselves and talking about their products or their business and they're shaking hands, but they don't want to do that in their social media platforms that are kind of built to multiply that.

So I made the decision to go after it and started experimenting with what happens if I post every day and what happens if I start a TikTok account? I'd never used TikTok before and I felt like an old man going, how does this work? Do you still do dance? I'm not doing dances.

I'm not doing that.

And I think it was my fourth post on TikTok went viral.

I was down in Melbourne at the time.

beauty of hindsight.