At the tone, please record your message.

Even before AI, this was a really challenging thing to get people to focus on because we are essentially renting people's attention, you know, and it can be really hard to stay focused on long term when everybody is so focused on just getting the attention of someone today, tomorrow, you know, a week from now.

I look at long term vision and how that connects to brand as being able to reduce how much money you're going to spend in the future.

So I don't think of long-term vision as this sort of like esoteric, ethereal sort of, you know, ephemeral sort of thing that happens in the future.

These things are connected to the stuff you do today.

You know, it's not a this or that, it's a this and that conversation.

When we talk about, okay, well, I want to get the attention of somebody tomorrow, that should still be linking to your long-term vision.