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Misa Bacon

Misa Bacon

Founder & CEO of Perfectly Kept Books, a Dallas-based virtual bookkeeping firm helping women entrepreneurs gain financial clarity; QuickBooks ProAdvisor and podcast guest.

Sep 22, 2026

5:52
Well, and that's the
5:53
interesting thing, because I'm like, even though I'm a bookkeeper and I'm in the numbers all day, I still have my own trust.
6:00
money things and stuff that I have to work through so it and it's very interesting because like sometimes like even I feel like oh my goodness like am I doing enough am I like is my business where it should be because I see other people's businesses I see the behind the scenes I see oh my goodness they're doing really well like my business is so like All these thoughts and things that come into my mind, just being able to actually see what other people are doing and then knowing like, oh, well, that's not my situation or, oh, I still have some stuff I need to figure out when it comes to this money thing.
6:33
And so it's it's been a big lesson for me to know that, OK, hey.
6:38
I know my situation.
6:40
I know my experience.
6:41
I know that it's unique to me and not letting seeing what other people doing like kind of get to me and like just understanding, hey, this is my path.

22 MINS LATER

29:16
Hmm.
MarkHOST
8:40
So what have you been able to help business to unlock?
8:45
Where can I begin? One of the things that I help them unlock is really understanding where they want to go and what they want to do.
8:55
So you have this business and of course the goal, you want the business to make money.
8:59
That's of course the goal, or you don't have a business, but then it's what, like, what, what does the business need to support? So like having them understand, what do you need for your personal life? How, how much does it cost to live your lifestyle? You know, and then how much does it cost to run your business and putting all the numbers together? So you can say, that's how much your business actually needs to make.
9:22
That's your true revenue goal.
9:24
And it's not just an arbitrary number that someone told you.
9:27
It's a real number that's true to you.
MarkHOST
13:45
So how do you guide them through that? That may be that tricky period, if that makes sense.

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