So yeah, so you're on board to do that and?

Yeah, so that was good fun.

I was so involved in the industry that I actually started my first businesses in the tourism sector.

I was out there trying to compete with what if at booking.com. We went out so hard, we came down really hard as well.

Really? That was a really good learning, but I took a lot from it.

So long story short, I came across multiple industries, still professional services, still around the how do we use technology, business transformation to help the business, help their members to get something from the services.

And I ended up ultimately in a small martech startup.

What are the sort of three things that you would love to share with people, either things that you've personally learned through your journey or things that you love within the ERAS framework?