Mm-hmm.

And I'm sure your audience is well aware that that means search engine optimization.

And, you know, since the '90s, since the, the life of the internet that was created, we've all been really captivated, um, by the SEO as Google had come out and Bing and Firefox.

And how is it that your webpage is ranking amidst all of the rest of them? So when somebody goes to, to say Google, Google Miranda Hoover, you know, where is it that I'm popping up in the SEO? Well, we now have this incredible thing called artificial intelligence.

And with AI, we are now having to analyze not SEO per se all the time, but now in a GEO setting.

So instead of just googling my name or my company or, you know, a question you have, people are now putting it into AI to say, "What is this company?" And-- Or even something as simple as, "Make me a grocery list based on my dietary restrictions, based on this amount of people that I need to feed." And so when we're creating these questions, we're writing the prompts, um, as in the AI world we like to call them.

Where is the information being sourced? And so now we're getting into a situation where, um, we're having to make sure our answers and the information we're getting back, are they reliable? Are they secure? Are they legal answers? Are they the right answers? And where is it being sourced from? So it's like opening up, you know, a million different webpages all at the same time, sourcing information that sometimes is contradictory.

Yeah