Let's... as we wind down here to know where you've got things to do in life, where where does AI play into your role currently? In your in if you can figure this out yet, because you've only been there to two and a half months, but where does AI play into your role now? And where have you seen this shift, but we'll say post COVID in the CMO role as you as you've progressed through through and up until this role?

Oh, gosh.

Post-COVID, it's been exponentially shifting, right? So if I think about my last three roles, I've all been at some AI adjacent or obviously AI has been incorporated into the product strategy in a big way.

And particularly today with COVID.

With Gen AI and with now moving to more agentic capabilities, it is front and center.

So within marketing itself, there's huge opportunities.

And the team here, we've done pretty well.

How do you approach that?